Across the globe, there are over 500 million Instagrammers — more than 300 million of whom use Instagram every single day, sharing an average of 95 million photos and videos per day.
Those are huge numbers. And no matter who your audience is — age, gender, occupation, anything — you’ll be sure to reach them through Instagram. So the question becomes …
Where do you get started with Instagram?
How can you stand out among the other 95 million photos posted each day? How can non-designers and amateur photographers create beautiful content for Instagram?
Instagrammers like to connect with brands.
Research shows that brands enjoy a number of distinct benefits and advantages on the network:
- Instagram, brands enjoy regular engagement with 4 percent of their total followers. On networks like Facebook and Twitter, engagement is less than 0.1 percent. (source: Forrester)
- 70% of Instagram users report having looked up a brand on the platform (source:Iconosquare)
- 62% of users follow a brand on Instagram (source: Iconosquare)
- Only 36 percent of marketers use Instagram, compared to 93% of marketers who use Facebook (source: Selfstartr)
Social media has been proven to influence purchase decisions. And if you can find the right mix of content, your audience will soak it up – and even buy from you – without the need for a hard push or sales pitch. It’s the marketers dream.
Still need convincing? Let’s take a look at what marketers have to say about the platform.