What is social media?
Social media marketing is now an essential part of any marketing campaign and we are fully aware of its powers and how to use them effectively. Unbound specialize in social media marketing, research, training and best practices but will help guide you through the initial stages with a more hands-on approach.
We know that maintaining a steady flow of effective communication through your social media is difficult to manage. What should you say? How many posts per day? When to tweet and when to re-tweet? When to post on Facebook? We’ll help you set the standards.
5 reasons to use DesPhic for Social Media?
- You’ve setup a Facebook or Twitter page because your competitors have but you don’t know what to post and how to get new fans.
- You’re an established business, you’ve got a small fan base but you struggle to commit resource to keeping it up to date. Your fans don’t engage that much so you want help, strategy and ideas to make social work for your company.
- You’re a big brand, you’ve got a massive fan base and they engage well but you want to get everyone talking about you. You’ve seen other big brands have big viral success and you want to know how.
- We’re experts in social media and understand the fine details of each social platform including Facebook, Twitter, Pinterest, Instagram, LinkedIn and Vine.
- Most importantly, while we help you talk to your fans in the form of social posts, we like to talk to you regularly either in person or on the phone to have a real conversation with you about how the business is doing, how you are, and how we can use social to help you achieve your business objectives.
Our Social Media Marketing Services
Social research can come in a variety of forms. Sometimes you just want to know your own social efforts are performing as required or how you’re doing compared to your competitors. This is where a social audit comes in real handy.
Creating a post and sending it out to your fans is a relatively easy task. As a result some businesses get into the habit of putting a post out here or there and believing that will do. Often, this isn’t the case and having a clear and easy plan that you know is effective is a much better approach. We’ll sit down with you and have a proper chat about your goals and what you want to get out of social media. Then we put together a strategy that gets your fan base growing and engaging!We don’t just hand you over a plan and leave you to it either. We’ll be there every step of the way, making sure it’s executed brilliantly!
Training & Support for Social Media
Whether you’ve just created your first social account or manage 10 for a big company, social media moves at a mile a minute. What works well one day could be a failure the next. There’s always more to learn. With training we can tailor it to your specific needs. Perhaps you just want an introduction to Twitter? Absolutely fine, but maybe you’ve ran a large scale campaign, engagement is down and you don’t know why. Whatever your questions are, we can help you out. Work might be a 9-5 but social is 24/7 and it never slows down! If you work with us on a long-term basis, you can get in touch with us whenever you want, whether it’s a social post you’re looking to word correctly, or if someone’s taken to social media to give you a piece of their mind about your business at 3am on a Saturday. Trust us, it happens!
Want to know what people are really saying about your business? Social monitoring gives you insight into what people are saying about you, your competitors, your arch enemies, and even topics relating to your industry. We can show you the real conversations people are having, not just on social media, but on blogs, forums, news sites and more. Based on what we find we can tell you how much buzz there is about you, whether it’s good or bad and how to learn from it.
Analytics & Reporting
Reports are often boring to read! We know what it can be like, pages and pages of waffle. We keep it really simple by giving you what really matters in a fun and consumable way. We also go the extra mile, not just telling you how you’ve performed but keeping you up to date on industry news and other cool social campaigns happening around the world.
Our Social Media Marketing Process
- Learning – We chat with you about your business until we know what we are promoting via social media
- Ambitions – Understand what you want to achieve and outline social KPIs
- Ideas – When it comes to social, there’s no limits on ideas, it could range from simple post ideas to the nationwide competition to a viral video to be watched by millions!
- Planning – We put together a detailed plan of how we believe you can achieve your social goals
- Action – After everyone is happy with the social plan we help you implement it
- Support – Social never stops so we are available to you 24/7 for any queries you may have
- Feedback – We give you our honest thoughts on our work be it attributing a huge success or piecing back the puzzle of a campaign that didn’t go to plan
- Reporting – We deliver monthly reports offering profile performance analysis, social monitoring, post link performance and insights on how to optimise your social media effort.We believe that every word counts! Everything you post, whether it a simple text post or video content, once it’s posted, it’s in the ether and you want your fans to find it as engaging as possible.